[UG] User Growth

Head of User Growth

Ho Chi Minh City
Work Type: Full Time


Ready to revolutionize user growth in the healthcare tech industry? Join us at Elfie as the mastermind behind our global user acquisition, engagement, and retention strategies! As the Head of User Growth, you'll lead a newly established team in media planning, operations, gamification, and content to drive sustainable growth for Elfie's mobile app on a global basis. 

If you're friends and colleagues describe you as a mobile app marketing superhero, we want to here from you today!


  • A permanent global contract, with fiercely competitive salary 

  • Hybrid working - 3 days in the office and 2 at home (exchange as needed to support personal commitments)

  • Work out of one the most prestigious office building in Ho Chi Minh City

  • Annual holiday entitlement plus national holidays off depending on work location

  • Comprehensive private healthcare coverage from day one for you and your dependents

  • Performance-related discretionary bonus paid twice a year in April and October

  • Brand new Macbook and a budget for additional tech


  • Define and oversee the execution of Elfie's global mobile application User Growth strategy in line with expansion objectives

  • Lead and manage grow our newly established User Growth team, including user acquisition, engagement, content, and gamification 

  • Leverage data to priorities the right projects, and to optimize user growth strategies accordingly

  • Develop and manage the growth marketing budget, allocating resources efficiently to maximize return on investment

  • Analyze user data and behavioral patterns to identify opportunities for enhancing acquisition and retention

  • Collaborate with cross-functional teams to align growth initiatives with business objectives


  • 5+ years of experience in leading strategic growth marketing efforts for mobile apps.

  • Proven track record of driving sustainable user growth and engagement.

  • Fluent in English with strong communication and collaboration skills.

  • Expertise in data analysis and performance marketing.

  • Strong leadership and team management skills.

  • Bachelor's degree in Marketing, Business, or related field.


  • Strong and genuinely patient-focused company mission (see below)

  • Truly global start-up with a blend of diverse cultures and background around the world

  • Excellent financial credibility and refreshingly clear future vision

  • Phenomenal growth plans and an excellent company spirit

  • Regular socials events; our football team Elfie FC is taking Saigon by storm!

  • Dedicated career pathways and training to support your development 

  • Experienced founders with 20+ years experience in digital health, software and partnership development in both bluechip and start-up companies - and successful previous exits! 


Check out the Elfie app:

  • for Android: https://links.elfie.co/apptester

  • for iOS: https://links.elfie.co/testflight-i

Elfie's ambitious mission is to save millions of people annually. Our vision is to be the world’s first free digital therapeutics that rewards employees and patients to monitor health.

Today, Elfie is a disease prevention and management application that gamifies self-monitoring and supports patients across 3 continents. It is promoted by thousands of doctors and endorsed by 5 medical associations. Within the next 12 months, we will have become the first medically-proven digital solution freely available across all continents. 


Apply today for immediate consideration! 

Know someone who would be a good fit for this role? We’re offering a monetary reward if you refer them to us and they are successful! Contact the Talent Acquisition team for more information: [email protected]

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