[GA] General Affairs

Copywriter/Content Writer

Ho Chi Minh City
Work Type: Full Time


Here at Elfie, we are looking for a creative content creator to join our early-stage venture as full-time Copywriter. Reporting to the Digital Engagement Director, you will create relevant and engaging written copy across digital touch points including in-app, social media and websites, with the aim of delivering relevant content that increases user engagement and retention.

You are a strong content creator and strategist, displaying a true "start-up spirit", with the ability to manage several projects at once. You have a personal passion for health and wellness, and a desire to make a lasting impact on people through the implementation of exciting and engaging in-app experiences.

If you are reading this and are internally thinking "that ticks all of my boxes, when can I start?", we want to hear from you, today!

What we offer:

  • A permanent global contract, with fiercely competitive salary

  • Relocation support if moving to Vietnam/Singapore. You will need to based in either of these countries

  • Flexible working arrangements - discussed based on individual circumstance

  • Annual holiday entitlement plus national holidays off depending on resident country

  • Performance-related bonus paid twice a year; April and October

  • If you live in HCM City, work out of our HQ. Modern WeWork offices where you’ll get…

  • Free tea, coffee, snacks and free BEER ON TAP! (after 5pm of course) 

  • Brand new Macbook Air M2 and associated tech on day one

  • An inclusive culture where everybody in the business has direct impact 

What you’ll do:

  • Define and manage Elfie’s overall content creation strategy and road-map on a global basis 

  • Write compelling and engaging copy for app-users across in-app and other digital channels, in line with company strategy and objectives 

  • Collaborate with internal departments to ensure cohesion in the implementation of your content roll-out strategy 

  • Partner with internal stakeholders globally to ensure that all content created is locally relevant, aligned with the Elfie brand and written in the right “voice” 

  • Research the target audience, building local “persona profiles”, using these to influence and adapt your writing style 

What you’ll need:

  • Demonstrable examples of creating engaging and original copy for the purpose of engaging an audience via digital channels (in-app social feeds, social media, websites)

  • Several years digital copy creation experience (with health/wellness/fitness or digital therapeutic companies being a strong plus)

  • Superior grammar and copywriting skills with great attention to detail

  • Having a native level of English speaking, listening and writing comprehension is essential

  • Flexibility to work across different time-zones


  • Strong and genuinely patient-focused company mission (see below)

  • Excellent financial credibility and refreshingly transparent future vision

  • Phenomenal growth plans and an excellent team culture

  • Experienced founders with 20+ years experience in digital health, software and partnership development in both bluechip and start-up companies - and successful previous exits!


Elfie's ambitious mission is to save millions of people annually. Our vision is to be the world’s first free digital therapeutics that rewards employees and patients to monitor health.

Today, Elfie is a disease prevention and management application that gamifies self-monitoring and supports patients across 3 continents. It is promoted by thousands of doctors and endorsed by 5 medical associations. Within the next 12 months, we will have become the first medically-proven digital solution freely available across all continents. 

Our premium solution, ElfieWorks, is freely available to employees and their dependents via their employers and insurers. It is today the most advanced and complete solution worldwide for health protection and disease management.

For our distribution of ElfieWorks, Elfie is working in a mutually exclusive partnership with one of the largest insurance brokers in the world. Our teams work very closely with each other every day across various timezones.


Apply today for immediate consideration! 

Know someone who would be a good fit for this role? We’re offering a monetary reward if you refer them to us and they are successful! Contact the Talent Acquisition team for more information: aaron@elfie.co

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