[DM] Digital Marketing

User Engagement Director • HCMC

Ho Chi Minh City
Work Type: Full Time


Here at Elfie, we are looking for a User Engagement Director to join our digital health-tech startup. In your new role, you will be accountable for shaping the creation of a mid-long term digital marketing strategy, ensuring that patients and users of our unique digital solution remain engaged and excited about regularly self-monitoring their chronic diseases.

Responsible for managing the digital engagement team, you will be the pin that pulls the vision of the founders together with the overall creation and selection of exciting digital marketing strategies that are globally aligned and locally relevant.

Are you a user acquisition and engagement expert with global in-app marketing experience? Have you built and led strategic marketing teams? Would it excite you to work with a highly endorsed health-tech start up with a clear vision of saving lives? If your answers are yes and yes, we want to hear from you today!

What we offer:

  • A permanent global contract, with fiercely competitive salary

  • Hybrid working - three days in the office (modern co-working space in D1 with free tea, coffee, water and beer (after 5pm!)

  • Annual holiday entitlement plus national holidays

  • Performance-related bonus paid twice a year; April and October

  • Brand new Macbook Air M2 and associated tech on day one

  • Private health insurance

  • Access to learning platforms to support your career growth and development

  • An inclusive culture where everybody in the business has direct impact 

What you’ll do:

  • Develop robust strategies for user digital engagement that are globally aligned and locally relevant, with the goal of improving user engagement

  • Nurture and develop relationships with all relevant key partners and vendors including KOL’s, consumer brands, & device companies

  • Inspire and manage the digital engagement team, being accountable for setting priorities and coordinating deadlines and timelines effectively to meet objectives

  • Use your influencing power to negotiate low-cost or free initiatives, rewards and relationships with partners/vendors to optimise the ROI

  • Leverage internal resources and efficiently set priorities to ensure that timely progress is made on key digital engagement implementations in the Elfie app

What you’ll need:

  • Demonstrable experience building high-impact overall regional or global strategies for digital consumer engagement, ideally in corporate consumer brand environments or a health related start-up

  • Significant operational background in developing robust in-app CRM strategies

  • Bachelor’s degree in Business or Marketing would help you in this role, but this is not essential 

  • Previous experience managing high performing digital marketing teams, ideally in the health/scientific industry 

  • Ability to easily sift through analytics and data to find important engagement/retention trends and use the information to pivot your strategy to retain focus on the main objective

  • Demonstrable stakeholder relationship management skills. You will need to be comfortable influencing senior business executives and high level partners 


  • Obsessed with improving patient health outcomes (see our mission below)

  • Truly global company with excellent financial credibility and refreshingly transparent future vision

  • Experienced founders with 20+ years experience in digital health, software and partnership development in both bluechip and start-up companies - and successful previous exits! 


You should check out the Elfie app:

  • for Android: https://links.elfie.co/apptester
  • for iOS: https://links.elfie.co/testflight-i

Elfie's ambitious mission is to save millions of people annually. Our vision is to be the world’s first free digital therapeutics that rewards employees and patients to monitor health.

Today, Elfie is a disease prevention and management application that gamifies self-monitoring and supports patients across 3 continents. It is promoted by thousands of doctors and endorsed by 5 medical associations. Within the next 12 months, we will have become the first medically-proven digital solution freely available across all continents. 

Our premium solution, ElfieWorks, is freely available to employees and their dependents via their employers and insurers. It is today the most advanced and complete solution worldwide for health protection and disease management.

For our distribution of ElfieWorks, Elfie is working in a mutually exclusive partnership with one of the largest insurance brokers in the world. Our teams work very closely with each other every day across various timezones.


Apply today for immediate consideration! Know someone who would be a good fit for this role? We’re offering a monetary reward if you refer them to us and they are successful! Contact the Talent Acquisition team for more information: [email protected] 

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