[UG] User Growth

Gamification Manager

Work Type: Full Time


Join our team at Elfie, a cutting-edge global health-tech company, and be part of a transformative journey towards better public health. As the Global Gamification Manager, you will lead the charge in enhancing user engagement and retention through exciting gamification strategies in the Elfie app. Utilize your skills in psychology, game design, and data analysis to craft immersive experiences that empower users to unlock rewards and elevate their well-being. Ready to revolutionize health-tech and drive meaningful change to health self-monitoring? Do you have experience building fun and interesting gamification strategies for mobile apps?

If your answer to these questions is yes, we want to hear from you! 


  • A permanent global contract, with fiercely competitive salary 

  • Hybrid working - 3 days in the office and 2 at home (exchange as needed to support personal commitments)

  • Work out of modern co-working offices in central Singapore

  • Annual holiday entitlement plus national holidays off (depending on work location)

  • Personal allowance for private healthcare 

  • Performance-related discretionary bonus paid twice a year in April and October

  • Brand new Macbook and a budget for additional tech


  • Develop and continuously refine Elfie's overall mobile app gamification strategy, including the design and implementation of reward systems, challenges, and interactive features, with the aim of creating stickiness on a global basis

  • Ensure that all contents (visual and copy) of rewards, challenges, and charities are all available and in top quality across all app versions and countries

  • Collaborate with teams (Product, Marketing, International) to integrate gamification initiatives smoothly with the app experience and business goals

  • Analyze user data to improve engagement, retention, and monetization through gamification and oversee adapting elements for diverse markets.

  • Manage the sourcing and curation of low-cost, high-value rewards that appeal to Elfie's diverse user base across international markets

  • Monitor and optimize the performance of Elfie’s gamification features, leveraging data-driven insights to continuously improve the user experience and drive business impact


  • 5+ years of experience in leading strategic growth marketing efforts for mobile apps.

  • Proven track record of driving sustainable user growth and engagement.

  • Fluent in English with strong communication and collaboration skills.

  • Expertise in data analysis and performance marketing.

  • Strong leadership and team management skills.

  • Bachelor's degree in Marketing, Business, or related field.


  • Strong and genuinely patient-focused company mission (see below)

  • Truly global start-up with a blend of diverse cultures and background around the world

  • Excellent financial credibility and refreshingly clear future vision

  • Phenomenal growth plans and an excellent company spirit

  • Regular socials events; our football team Elfie FC is taking Saigon by storm!

  • Dedicated career pathways and training to support your development 

  • Experienced founders with 20+ years experience in digital health, software and partnership development in both bluechip and start-up companies - and successful previous exits! 


Check out the Elfie app:

  • for Android: https://links.elfie.co/apptester

  • for iOS: https://links.elfie.co/testflight-i

Elfie's ambitious mission is to save millions of people annually. Our vision is to be the world’s first free digital therapeutics that rewards employees and patients to monitor health.

Today, Elfie is a disease prevention and management application that gamifies self-monitoring and supports patients across 3 continents. It is promoted by thousands of doctors and endorsed by 5 medical associations. Within the next 12 months, we will have become the first medically-proven digital solution freely available across all continents. 


Apply today for immediate consideration! 

Know someone who would be a good fit for this role? We’re offering a monetary reward if you refer them to us and they are successful! Contact the Talent Acquisition team for more information: [email protected]

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