[UG] User Growth

App Store Optimization Specialist

Ho Chi Minh City
Work Type: Full Time


Ready to revolutionize health-self monitoring? As the App Store Optimization Specialist for Elfie, you'll drive organic growth and discoverability of the Elfie app in key markets. Your expertise in ASO, data analysis, and collaboration will optimize app listings, boost keyword rankings, and enhance user engagement. Your efforts support Elfie's global expansion goals and market share growth.


  • A permanent global contract, with fiercely competitive salary 

  • Hybrid working - 3 days in the office and 2 at home (exchange as needed to support personal commitments)

  • Work out of one the most prestigious office building in Ho Chi Minh City

  • Annual holiday entitlement plus national holidays off depending on work location

  • Comprehensive private healthcare coverage from day one for you and your dependents

  • Performance-related discretionary bonus paid twice a year in April and October

  • Brand new Macbook and a budget for additional tech


  • Conduct comprehensive analysis of Elfie's app performance, user behavior, and competitive landscape in target markets (Turkey, Egypt, Vietnam, Brazil) with plans for expansion

  • Develop and implement data-driven ASO strategies to improve app visibility, conversion rates, and overall user acquisition

  • Optimize app metadata, including titles, keywords, descriptions, and visuals, to align with user search intent and app store algorithms

  • Monitor and analyze app store rankings, reviews, and user feedback to identify opportunities for continuous improvement

  • Collaborate closely with the Product, User Growth, and International teams to ensure seamless integration of ASO initiatives with broader growth strategies


  • 3+ years of experience in app store optimization, with a proven track record of driving successful campaigns

  • Proficiency in English at native or near-native level, written and spoken

  • Demonstrated expertise in leveraging data and analytics to inform ASO strategies and optimize app performance

  • Familiarity with popular ASO tools and technologies

  • Deep understanding of app store algorithms and ranking factors


  • Strong and genuinely patient-focused company mission (see below)

  • Truly global start-up with a blend of diverse cultures and background around the world

  • Excellent financial credibility and refreshingly clear future vision

  • Phenomenal growth plans and an excellent company spirit

  • Regular socials events; our football team Elfie FC is taking Saigon by storm!

  • Dedicated career pathways and training to support your development 

  • Experienced founders with 20+ years experience in digital health, software and partnership development in both bluechip and start-up companies - and successful previous exits! 


Check out the Elfie app:

  • for Android: https://links.elfie.co/apptester

  • for iOS: https://links.elfie.co/testflight-i

Elfie's ambitious mission is to save millions of people annually. Our vision is to be the world’s first free digital therapeutics that rewards employees and patients to monitor health.

Today, Elfie is a disease prevention and management application that gamifies self-monitoring and supports patients across 3 continents. It is promoted by thousands of doctors and endorsed by 5 medical associations. Within the next 12 months, we will have become the first medically-proven digital solution freely available across all continents. 


Apply today for immediate consideration! 

Know someone who would be a good fit for this role? We’re offering a monetary reward if you refer them to us and they are successful! Contact the Talent Acquisition team for more information: [email protected]

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