[EW] ElfieWorks

Program Manager/Director • UK

London, England
Work Type: Full Time


Each year, 75% of all deaths are due to a chronic disease (hypertension, diabetes, cholesterol, angina, asthma, cancer…). These could be avoided if people were aware of their condition (only 50% are) and followed their doctor's prescription (only 25% do) and lifestyle recommendations.

Elfie is a disruptive disease prevention and management application that gamified self-monitoring and supports patients worldwide with AI-driven coaching. It is promoted by 10,000s of doctors and endorsed by multiple healthcare leaders worldwide. Elfie is and will always be free of charge for all patients and doctors around the world.

In collaboration with Willis Towers Watson (WTW), a renowned global advisory, broking, and solutions company, we are embarking on an exciting venture to establish a thriving business in the field of wellness. Together with WTW, we will create a unique solution, ElfieWorks, available exclusively to WTW clients and partners that will leverage the full spectrum of WTW expertise and assets combined with a premium version of Elfie that will include the best in breed of available technology and gamification.

As we pioneer this initiative, we are seeking a highly skilled and experienced Program Manager to lead our partnership efforts and drive strategic growth in the UK.

You should check out the Elfie app:

  • for Android: https://links.elfie.co/apptester
  • for iOS: https://links.elfie.co/testflight-i


As the Program Manager for the UK, you are accountable for creating in close partnership with Willis Towers Watson the calendar of online & offline activities (eg. events) through the year to maximize employee participation and engagement in ElfieWorks. You will personally interact with client teams to customize and constantly optimize our programs to secure success. 


  • Manage the end-to-end roll-out of the ElfieWorks-related campaigns and events, with a focus on the UK.

  • Define and constantly improve employee acquisition and engagement campaigns and events (« the program ») through the year to maximize employee participation.

  • Develop and implement a comprehensive project plan, including timelines, milestones, and resource allocation.

  • Meet with client HR directors to get them onboard and deploy the program.

  • Closely monitor the success of each campaign and event for each client and course correct if necessary to meet strategic engagement targets for each account.

  • Lead the success team and will be accountable for execution, support, and deployment of campaigns and events with client HR teams.

  • Engage and advise key program sponsors, fostering strong relationships and ensuring their active involvement and support.

  • Regularly report on program performance, providing updates and recommendations to senior management.

  • Collaborate with the marketing team to develop promotional materials and campaigns to drive program participation and engagement.

  • Conduct post-implementation evaluations to assess the impact of ElfieWorks and identify areas for improvement.


  • A minimum of 10 years of experience in corporate digital health solution roll-out and management.

  • Experience working with an Insurance company on health employee benefits and wellness

  • Proven track record of planning, organizing, and running employee engagement programs and events, with participation as a key performance indicator.

  • Exceptional project management skills, with a demonstrated ability to manage complex programs from initiation to completion.

  • Strong stakeholder management abilities, with experience in engaging and advising senior-level sponsors.

  • Excellent communication and interpersonal skills, with the ability to build relationships across diverse teams and cultures.

  • Native-level proficiency in English both written and verbal.

  • A passion for employee well-being and a deep understanding of the importance of wellness in the corporate environment.

  • Self-motivated, proactive, and results-oriented mindset, with a keen eye for detail.

  • Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively.

  • Focus on employee participation as the North Star.

  • Detail-oriented.

  • Possess a strong stakeholder mindset, actively engaging and advising key sponsors, building relationships with senior management, HR teams, and employees, listening to their needs, and incorporating feedback to foster collaboration, secure support, and successfully launch  ElfieWorks.

What's great about this role?

  • The mission of the company (cf. above 'About Elfie')

  • The proven and experienced leadership team has 20+ years in digital health, software development, partnership creation in both bluechip companies and startups;

  • Global and best-in-class solution with global footprint in Americas, Europe and Asia;

  • Strong medical and financial credibility with high-growth;

What's difficult about the role?

  • Managing Geographical and Cultural Diversity 

  • Adapting to Dynamic Environments: you have to adjust strategies, timelines, and resources to address unforeseen challenges, market trends, and regulatory changes in the ever-changing corporate wellness landscape, ensuring program effectiveness and alignment.

What is the package & terms

  • Global contract with USD salary or local employment contract in GBP;

  • Bonus: quarterly performance based on acquisition and engagement targets;

  • Benefits: Holidays of paid-vacation, healthcare coverage (starts after probation);

  • Job location: London office, 4 days per week in-office with some regional travels.

What is the recruitment process?

  • TA (touch base) HR interview (expertise and motivation)

  • COO interview (culture and skillset)

  • CEO interview (strengths, weaknesses)

  • WTW interview (partnership fit)

  • Offer (nego and contract)

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