ABOUT THE ROLE
Here at Elfie, we are looking for a Growth Marketing Director to join our digital health-tech startup. In your new role, you will be accountable for shaping the creation of a mid-long term digital marketing strategy, ensuring that patients and users of our unique digital solution remain engaged and excited about regularly self-monitoring their chronic diseases.
Responsible for managing the digital engagement team, you will be the pin that pulls the vision of the founders together with the overall creation and selection of exciting digital marketing strategies that are globally aligned and locally relevant.
Are you a user acquisition and engagement expert with global in-app marketing experience? Have you built and led strategic marketing teams? Would it excite you to work with a highly endorsed health-tech start up with a clear vision of saving lives? If your answers are yes and yes, we want to hear from you today!
What we offer:
A permanent global contract, with fiercely competitive salary
Hybrid working - three days in the office and two days at home (Bucharest, Sofia, Budapest, or HCMC)
Annual holiday entitlement plus national holidays off depending on work location (Bucharest, Sofia, Budapest, or HCMC)
Performance-related bonus paid twice a year; April and October
Brand new Macbook Air M2 and associated tech on day one
An inclusive culture where everybody in the business has direct impact
What you’ll do:
Develop robust strategies for user digital engagement that are globally aligned and locally relevant, with the goal of improving user acquisition and engagement
Nurture and develop relationships with all relevant key partners and vendors including KOL’s, consumer brands, & device companies
Inspire and manage the digital engagement team, being accountable for setting priorities and coordinating deadlines and timelines effectively to meet objectives
Use your influencing power to negotiate low-cost or free initiatives, rewards and relationships with partners/vendors to optimise the ROI
Leverage internal resources and efficiently set priorities to ensure that timely progress is made on key digital engagement implementations in the Elfie app
What you’ll need:
Demonstrable experience building high-impact overall regional or global strategies for digital consumer engagement, ideally in corporate consumer brand environments or a health related start-up
Significant operational background in developing regional or global CRM strategies for a mobile app
Bachelor’s degree in Business or Marketing would help you in this role, but this is not essential
Previous experience managing high performing digital marketing teams (acquisition and engagement), ideally in the health/scientific industry
Ability to easily sift through analytics and data to find important engagement/retention trends and use the information to pivot your strategy to retain focus on the main objective
Demonstrable stakeholder relationship management skills. You will need to be comfortable influencing senior business executives and high level partners
WHY JOIN US?
Strong and genuinely patient-focused company mission (see below)
Excellent financial credibility and refreshingly transparent future vision
Experienced founders with 20+ years experience in digital health, software and partnership development in both bluechip and start-up companies - and successful previous exits!
ABOUT ELFIE
Elfie's ambitious mission is to save millions of people annually. Our vision is to be the world’s first free digital therapeutics that rewards employees and patients to monitor health.
Today, Elfie is a disease prevention and management application that gamifies self-monitoring and supports patients across 3 continents. It is promoted by thousands of doctors and endorsed by 5 medical associations. Within the next 12 months, we will have become the first medically-proven digital solution freely available across all continents.
Our premium solution, ElfieWorks, is freely available to employees and their dependents via their employers and insurers. It is today the most advanced and complete solution worldwide for health protection and disease management.
For our distribution of ElfieWorks, Elfie is working in a mutually exclusive partnership with one of the largest insurance brokers in the world. Our teams work very closely with each other every day across various timezones.
WHAT NOW?