[PE] Patient Engagement

Patient Lifecycle Mobile Marketing Director (Global)

Work Type: Full Time

About you

  • Are you ambitious and self-driven, looking to strive in a start-up environment?
  • Are you passionate about user engagement through cross-channel communication?
  • Are you data-driven, always on the look for experimenting new strategies, content, and tools? 
  • Are you looking for making a difference that impact positively people's life and health?

About Elfie

Elfie has the ambitious mission to save millions of people every year by tackling the #1 cause of death in the world.

As you may already know, 25% of all people die from one of 3 chronic diseases: hypertension, diabetes, high cholesterol. On the positive front, it could be avoided if people followed their doctor's prescription and lifestyle recommendations. Unfortunately, they don't due to lack of awareness of danger, unwillingness to change lifestyle, and costs to follow treatment (lifelong).

Elfie is the world's leading digital health startup that uses AI & human coaching, gamification and camera-based vital measurements to reduce the burden of chronic diseases for patients and insurers.

Elfie is the only application in the world certified by both the Society of Cardiology of Brazil and the Vietnamese Heart Association. We are promoted in public and private hospitals across the world alike. 

Last but not least: we are free for patients, regardless of their health or insurance coverage.

About the role

We are hiring a creative and dynamic health & wellness communication expert to join our early-stage venture as full-time Patient Lifecycle Mobile Marketing Director

Reporting to the C-Suite, you will create personalized and interactive patient communication protocols across all digital touchpoints and channels to help individuals remain engaged with the self-monitoring of their chronic diseases.

You are a strong editor and content strategist, a digital behavior expert, and a multi-tasker who can manage several projects at once. You have a passion for health and wellness, and a desire to make a lasting impact on people through engaging experiences such as gamified health plans, personalized content, AI-based communication, and human coaching.

You are quick to learn new technologies, follow content best practices, and enjoy collaborating with team members across various disciplines, from academia to product design. You are hands-on and detailed-oriented. You are data-driven and leverage automation to optimize and build for scale.

Elfie is a global health-tech startup and can accommodate any working location across the world. #remote #wfh


The role is ultimately accountable for patient engagement and retention through communication plans, personalized experiences, trigger-based alerts, and notifications.

  • Define Elfie’s overall patient communication strategy across all digital touchpoints: in-app messaging, push notifications, SMS, email, live chat, and calls. 

  • Design patient communication plans based on user profiles, health triggers, and overall content strategy.

  • Write, test, and seek out best practices for creating in-app messaging, notifications, and email communications that increase patient engagement and adherence to his plan.

  • Leverage user data platforms and automation tools to test and improve continuously on content performance.

  • Partner with internal and external medical affairs and clinical experts to ensure compliance with local health guidelines.

  • Leverage local translators and internal team for global roll-out.

  • Manage and edit internal and freelance visual content creators. 

  • Create and maintain Elfie copy style guides for all patient communications.

  • Maintain Elfie’s voice across all patient touchpoints including social media, web, and app stores.

  • Present key performance results and improvement recommendations to the senior leadership.



  • 5+ years of digital content experience;

  • Experience using large-scale/automated communication platforms for email, app notifications, SMS, social media.

  • Experience creating digital programs and/or editing content about health, wellness, fitness, or chronic conditions;
  • Passion for the digital health industry and familiarity with companies and innovators in this space (with experience in health/wellness/fitness or digital therapeutic company being a bonus);
  • Superior grammar and copyediting skills with great attention to detail.

  • Basic level of image editing using Photoshop or GIMP.

  • Ability to thrive in a fast-paced, technical, remote, and mission-focus environment.

  • Portfolio of UX-focused writing samples and style guidelines.


What's great about this role?

  • Have a direct positive and measurable impact on people's health, worldwide, 

  • Worked with global talents backed by large healthcare corporations and institutions,

  • Global footprint (Latin America, Southeast Asia) with roll-out plan in Europe for 2022 

  • Senior leadership team with successful previous exits,

  • Flexible working location (remote),

  • Global job contract and competitive compensation & benefits.



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